PROJECT OVERVIEW
Authentic Representation, a niche sustainable travel marketing company asked for a rebrand, website rebuild and compelling web copy to improve their brand image and positioning.
Requirements were for a fast mobile responsive CMS, easily edited and updated by the publishing team, SEO ready with clear sales messages.
Mobile & tablet responsive website
Strategy
Full website rebuild: a new website with a credible business presence. Strong rebranding. Professional, usable, fast loading. SEO friendly, mobile and tablet responsive. Blog included for content marketing. Social media integration throughout. Copy rewritten to appeal to two distinct audiences. Dynamic sliders designed and published to convey crisp, creative and compelling sales copy.
STATISTICS
42% traffic increase
On-page and technical SEO optimisation saw a 45% organic search traffic increase from the previous website.
75% speed increase
Fast hosting, content delivery network (CDN), optimised images and caching delivered fast load speeds
100% client satisfaction
Authentic Representation were (and are still) impressed by the website project delivery.
“As with many small businesses my noble intentions, knowledge and expertise were obscured by over enthusiastic and confusing messaging. Jon brought a refreshing style and tone to Authentic – a cost effective rebranding, highly manageable website and copy that ‘cut to the chase’. My niche B2B travel marketing agency promoting genuine travel experiences, is now engaging effectively with my key audience and had won me new contracts. I’d highly recommend his services.”
Carina ~ M.D Authentic Representation.
PROJECT IMAGES
Original website
New website
